Local visibility audit for a dentist in Fort Wayne, IN

You're invisible in 27 of the areas customers search from, and in the top 3 in only 20.4% of scans.

How your business ranks on Google Maps when someone searches from 245 different points around you — your position changes based on where the customer is standing.

The businesses that outrank you across the scanned grid, with the measured reasons why.

Review gap — you have 263 reviews vs a top-5 competitor median of 1039, a gap of 776.

Your Google listing is complete — every signal checked is filled in.

A complete Google listing makes it easier for customers to find and trust your business — read from your listing as it appeared during this scan.

You vs the top 5 competitors

Read from each business's Google listing as it appeared during this scan. A missing signal is a ranking input your competitors are supplying and you aren't.

Reviews are current — your last one arrived 6 days ago.

Google weighs how recently reviews arrive, not just the total. Read from your 20 newest Google reviews at scan time.

Your newest 20 break down as: 19×5★ · 1×4★ ·

What your customers are saying

Quoted verbatim from your newest Google reviews at scan time.

Recent reviews still waiting for a public reply

These customers wrote to you publicly and nothing came back — each unanswered review is visible to everyone who checks you before calling.

None of the 4 AI engines that answered named you — customers who ask AI instead of Google are hearing only your competitors.

We asked 4 AI search models — the kind patients increasingly use instead of Google — for the best dental practices in Fort Wayne, IN. 0 of 4 named you. These are API models with live web search, not the consumer ChatGPT/Gemini apps, which personalize by account, history and location. Asked 2026-09-01T21:34:36+00:00, 3 runs per model.
Verbatim question: “A patient in Fort Wayne, IN asks you: who are the best dentists in Fort Wayne, IN? List the top 10 dental practices serving Fort Wayne, IN by name. Company names only, one per line.”

You're missing from 3 of the 5 directories Google uses to corroborate that your business is real.

Checked via a branded Google search against each platform (5 directories). Listed on 2, missing from 3. Directories are how Google — and the AI engines above — corroborate that a business is real, open and where it says it is.

"Not found" means a branded Google search of that platform returns no matching listing — for discovery purposes, absent. A listing that exists but can't be found this way needs fixing either way.

You're findable on both Facebook and Instagram. Afdent Patient Friendly Dentistry shows 1,800 followers to your 260.

Checked via a branded Google search for you and for the businesses winning the most grid points (3 compared). A profile counts only when Google returns it for the business's own name; follower counts are the ones Google prints beside the profile, never estimated. Your own website's social links are included too.

"Not found" means a branded Google search does not return a profile on that platform for this business — a page that exists but never surfaces for its own name is, for discovery purposes, absent. Follower counts appear only where Google printed them; a found profile without a count is shown as found, not as zero.

Facebook counts are read from each page's own public header (Outscraper), which is where a follower figure lives when Google's snippet prints none.

Your website makes Google's first page for 1 of 5 searches checked.

The map pack is only part of the page. This checks whether (removed) appears anywhere in the first page of Google’s regular (organic) results for each scanned term — found for 1 of 5 searches. Together these terms are searched about 1,120 times a month in Fort Wayne, Indiana, United States (Google Ads data).

All 4 local-search signals checked are in place on your site.

The local-search signals on (removed), checked during this audit.

Page speed (Google PageSpeed)

Slow pages lose the click even when you rank — Google folds page experience into local rankings.

Marketing & measurement tools on your site

Read from the homepage source. A tag loaded by Tag Manager lives inside the container, not the page, so a ✗ next to a ✓ Tag Manager row means "not visible in the page code", not proof of absence.

A quick scan of the public record: your top competitors, your own footprint, and your market. Each [n] links to the source — anything that couldn't be sourced was discarded, not guessed.

Researched via perplexity/sonar-pro, 2026-09.

Each percentage on this page is a formula over this audit's own measured data — never a model's opinion. A section that was not measured is excluded from the overall score, not assumed.

Published rates referenced in the "what this means" lines (the only figures on this page not measured by this audit, each named with its source): roughly 4 in 10 clicks on a local search go to the top-3 map results (Whitespark local-SERP click study); fewer than 1 in 100 searchers ever click past page one (Backlinko organic-CTR study); local-pack CTR ~15–18% per top-3 position (First Page Sage, 2025); reply behaviour: +80% likelihood (BrightLocal 2026); +12% reviews / +0.12★ (HBR); AI usage 6%→45% in a year (BrightLocal 2026); citation factors 3 of top-5 AI factors (Whitespark 2026); dedicated service page = #1 local organic factor (Whitespark 2026); category/hours/services at the top of the factor list (Whitespark 2026); 53% of mobile visits abandon >3s pages (Google).